This is, IMHO, the precise difference between the “what’s a computer?” ad and the “crush” ad.
“What’s a computer?” was roasted by Apple pundits, but it wasn’t targeted at them. I don’t have any reason to believe that it was ineffective at hitting the audience it was intended for.
The “crush” ad was targeted at professional creatives, many of whom seem to think it was in bad taste. Even people who do nothing but digital music on YouTube probably have enough sentimental connection to the analog medium that they don’t want to see hydraulic presses crushing pianos.
You can make an ad that offends people, but you typically shouldn’t be making ads that offend the ad’s target market. 