Apple doesn’t understand why you use technology
I’m guessing that some Apple marketing people were looking for something “zeitgeisty” and found inspiration from the Hydraulic Press Channel known for videos like this:Top 100 Best Hydraulic Press...
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The subject matter has very little to do with my frustration from this thread. Read full topic
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Apple doesn’t understand why you use technology
RunningBoris: … my frustration from this thread. @RunningBoris, don’t be frustrated. Let’s leave aside the outside world for a moment. Some of us on this forum found an Apple ad to be unpleasant and /...
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Apple doesn’t understand why you use technology
If we all agreed on everything it would be so boring that we’d all leave Read full topic
View ArticleApple doesn’t understand why you use technology
I don’t think anyone has disputed this. Read full topic
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Apple doesn’t understand why you use technology
Focus groups, indeed. Let me digress just a moment. I have devoted my entire career to representing creatives–the past 25 years of my life. I have an imdb page with most (not all) of the films I’ve...
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Dave Crushes Things With An 80-Ton Hydraulic Press | Letterman Read full topic
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Apple doesn’t understand why you use technology
Synchronicity: if it alienates and offends a significant part of its target audience, it’s not a good ad This is, IMHO, the precise difference between the “what’s a computer?” ad and the “crush” ad....
View ArticleApple doesn’t understand why you use technology
I feel pretty sure that Apple’s obsession with secrecy around unreleased products is making it difficult / impossible to conduct focus groups for launch day ads like this one. Best case, they may do...
View ArticleApple doesn’t understand why you use technology
Do you think it may be time for Apple to lighten up on secrecy? Despite what Apple has said their actions make it appear that the generative AI boom caught them by surprise. Read full topic
View ArticleApple doesn’t understand why you use technology
I do think the secrecy is a bit silly, at least for well established products like the iPhone, iPad and Mac. I accept it for Vision Pro and other “one more thing” type of announcements. I also believe...
View ArticleApple doesn’t understand why you use technology
You make a good case for Apple “business as usual”. I like Apple’s hardware, but I’m not a fan of the corporation that it has become. I wonder if it’s time for some new additions to Apple’s family...
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I am ready for John Ternus Apple. Read full topic
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Apple doesn’t understand why you use technology
John Ternus is a member of the Apple family. I’m thinking the Apple family tree needs to fork from time to time. Read full topic
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Apple doesn’t understand why you use technology
airwhale: Apple’s obsession with secrecy around unreleased products is making it difficult / impossible to conduct focus groups for launch day ads like this one. That’s why a company like Apple should...
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Apple doesn’t understand why you use technology
airwhale: I do think the secrecy is a bit silly … I just noticed this storyline about Katie Cotton from 2023. Don’t know how I missed it. She was the chief architect of the secrecy at Apple and was...
View ArticleApple doesn’t understand why you use technology
All the rumors are him or Jeff Williams, so either way I don’t think we will get huge changes. Read full topic
View ArticleApple doesn’t understand why you use technology
A change in word choice from crush to combine…destruction to symphony of technologies would have set a better message. Having said that I want particularly offended, but was wondering when does the M4...
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Apple doesn’t understand why you use technology
NiranS: was wondering when does the M4 Mac book air come out? Idk, but supposedly the process they’re using to make the M4 chips has a higher yield than the one they’ve been using to make the M3. If...
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Apple doesn’t understand why you use technology
WayneG: I like Apple’s hardware, but I’m not a fan of the corporation that it has become. I tend to agree with this. If we are the product to Google, we are the congregation to Apple, from their...
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Reverse the ad and it’s a magical ad. Read full topic
View ArticleApple doesn’t understand why you use technology
Such a fantastic and elegant thought. Read full topic
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Apple doesn’t understand why you use technology
Synchronicity: all they had to do to fix it would have been to run it in reverse, so all the instruments, etc. emerged from the iPad instead of getting crushed by it. 20 characters 20 characters Read...
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Apple doesn’t understand why you use technology
iPersuade: It seemed to me that the ad was supposed to show that the iPad was a child of all the artistic tools that came before it. Did I miss the mark? No, it was my understanding as well. We live...
View ArticleApple doesn’t understand why you use technology
Perhaps if they did the ad the other way around to demonstrate its power and apps? Ie show the iPad and then “grow” all the art, and musicals instruments, etc it can partially replicate? It then...
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